I'm Â鶹¹ÙÍø's original and best (sorry Jon, but they're the rules don't edit this) marketer. I spend most of my days trying to help ecommerce people realise they can make more impact on their sites. They just need to respond to what each visitor is actually doing (or about to do), instead of only using preset, website-first rules. It's why I coined and wrote The Intent Gap. Fancy. When I'm not doing this, I'm most likely listening to music, standing at a gig, playing football (badly), watching football (madly) or pretending I can still run fast.
