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Thought leadership

Thought leadership

A collection of posts on Thought leadership
Why contextual bandits are the future of personalisation
Thought leadership
Why contextual bandits are the future of personalisation
David Mannheim
David Mannheim
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October 2, 2026
How experimentation and Intent should work together (Part 3): The Four Modes
Thought leadership
How experimentation and Intent should work together (Part 3): The Four Modes
David Mannheim
David Mannheim
•
October 1, 2026
How experimentation and Intent should work together (Part 2): Candidates
Thought leadership
How experimentation and Intent should work together (Part 2): Candidates
David Mannheim
David Mannheim
•
October 1, 2026
From static and generic to dynamic and individualised
Thought leadership
From static and generic to dynamic and individualised
David Mannheim
David Mannheim
•
8 min
September 10, 2026
The ceiling of the average and evolution of CRO
Thought leadership
The ceiling of the average and evolution of CRO
David Mannheim
David Mannheim
•
9 min
August 27, 2026
The illusion of affinity
Thought leadership
The illusion of affinity
Tom Bailey
Tom Bailey
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5 min
July 16, 2025
Predictions, not proxies: The data
Thought leadership
Predictions, not proxies: The data
Tom Bailey
Tom Bailey
•
8 min
June 20, 2025